Our Portfolio
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CASE STUDY 2010: Challenge Pert Plus Challenge How do we re-introduce the pioneer of 2-in-1 shampoo and conditioner to today's consumers who are already overwhelmed by too many haircare choices? Solution Capitalize the 2-in-1 brand proposition in a downturn economy where back to family values and basics is not being addressed. Develop an upbeat, modern campaign, which emphasizes a quick and simple way to achieve great hair; feature dad as hero, a gentle nod to the current loyal consumer. |
The Consortium - our former lives
Packaged Goods
Beauty/HBA
Financial Services
Airline
Retail
Beauty/HBA
Financial Services
Airline
Retail
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